Hey I’m Simon, a Product & Experience Designer based in Sydney
With 15 years experience in many aspects of Digital, I stand at the intersection of Product Design, Experience Design and Brand Strategy.
I am passionate about solving challenges within organisations and collaborating to create world class products that innovate the marketplace.
I connect the experience to the brand
Let’s connect the dots between brand messaging, user experience design and customer experience using a proven strategic approach to digital transformation.
Let’s achieve your business goals by putting your users first
If you want a compellingly simple website or app with super clear messaging and a delicious user experience, then feel free to get in touch, I would love to hear from you.
Design the User Experience
Enhance the Brand Message
I help organisations transform their digital
Usually, during a series workshops with your team, we discover the threats and opportunities that exist within the current business framework. We design solutions and strategies aimed to reduce any friction that may exist within the website or application and capitalise on opportunities that are discovered from our investigative research.
Ux design & research
User Experience Design
User Experience Copywriting
User Interface Design
Conversion Rate Optimisation
User Experience Research
Wireframes & Protoyping
Brand and messaging
Comms Style guide
Encourage more users to take action on your website or application
Conversion rates of under 1% are hurting more businesses every day. If you are having trouble with your website or apps conversion rate and want some help, then feel free to reach out, Id love to hear from you.
we Commit to this
Increase customer conversion and engagement
Many users get overwhelmed by overly complex websites and apps with confusing information architecture.
By combining UX design principles with Brand Strategy, I’ll reduce the cognitive load that exists within your digital product that effects your overall conversion rate and sales figures.
A smarter end product from user research
By exploring the research surrounding your current digital ecosystem and organisational challenges we can discover both threats and opportunities for growth.
This may lead to either a complete rebuild or incremental improvements across the board. If needed we can even build the last website you ever need because it will be set on a solid framework.
More effective digital marketing from clearer communications
The challenges to effective Digital marketing often appear upstream in the core business offer and the way this is communicated through visual design, marketing and advertising. This is more important than the latest marketing strategy because it is foundational.
I’ll help you improve your digital marketing ROI by streamlining your brand messaging and improving your customer experience. Once the messaging is clear and simple all metrics improve across the board.
More brand recognition and time spent on your touchpoints
By respecting our users limited time and specific needs we can create compelling content that they care about.
This requires a multi-channel strategy and the creation of original digital assets like PDFs, videos, copy writing and promotional photography.
UX Copywriting the secret sauce in customer conversion
Through UX Research, I craft compelling benefit driven sales copy and UX microcopy.
I focus in on the unique selling proposition or unique selling emotion and from this place, we craft a brand and communications guideline that doubles down on a simple message.
you get this
Encourage users to spend more time on your Website or App.
Get a more efficient marketing spend and clearly measurable ROI.
easy to buy from
Reduce shopping cart abandonment by making it easier to buy from you.
Increase customer lifetime value through improving the customer experience.
Have a solid framework for growth so you can focus on the big picture.
Simpler brand messaging so your users remember your market offering.
About Simon Guthrie
Simon stands at the intersection of Product Design, Experience Design and Brand Strategy. He helps Start-Ups, Product Owners and UX advocates develop better products and experiences.
Simon is based in Sydney with a young family and loves surfing in the ocean and all things tech. He is always interested in new projects and opportunities to work with the right team.
What Simon Does
User Experience Design
? Wire frames
? Task flows & IA
? User Stories
? Concept design
? Rapid iteration
? MVP creation
User Experience Research
? Usability test
? Competitor analysis
? Conducting interviews
? Facilitated Workshops
? Brand messaging
? UX copywriting
? Studio Photography
? Video production
? Digital roadmap
? Touch-point review
? Logo design
? Style guides
? User Interface design
? Web Design
Give Simon a call on: