ABOVE: Logo Design
Real Estate Project Branding & Marketing
Coast Newport Beach is the synthesis of PopovBass Architecture, Domain Projects, and Abignano Group. My role for this project was Lead Designer and responsible for all visuals and design and to build out the branding and marketing collateral. Project is due for completion March 2022.
Design Deliverables
Below are the deliverables for this project.
Logo and Style guide
Understanding the market and the niche was possible through detailed competitor research.
Website Design
Once Style guide was complete I designed the wireframes for the website and increased usability.
Brochure & Billboard
The continued rollout of Style Guide with the Brochure Design and Billboard Design.
Banners & Advertising
Finally, bringing it all to life with visual design and building ou.
Styleguide
Styleguide creation
We were inspired by the colour scheme that was influenced by PopovBass interior designer and the finishes throughout the building itself. These influences include, polished concrete, charcoal, and driftwood. The initial colour scheme below was derivative of this.
Website design
We utilised amazing 3D renders of the upcoming project to emphasise the look and feel of the upcoming development.
top of the Home page
A3 Brochure design
Brochure design
Below is the 4 page A3 brochure to go alongside the website and build out the branding. Below are the proofs for the printer. The Brochure was printed on heavy-weighted coated stock and a limited release of 500 prints. (click on the images below for a more detailed look.)
ABOVE: The outside spread of the A3 brochure.
ABOVE: The inside spread of the A3 brochure.
Billboard Advertisment
Location signage
Below is the location sign for the physical address for this property development.
Looking for more information on the project?
This is just an introduction into this project. For a demonstration into the product design itself, reach out and lets have a chat I will be happy to share some more detailed screens and explain more.