UX / UI
Design, Web & Digital Services
Marketing cohesion
Simon Guthrie's 15+ years design experience ensures consistency across channels and touchpoints to ensure brand integrity and marketing cohesion.
User-first approach
Every design decision considers the user's intent, the user flow, and the iterative benefits of observing user behaviour as the essential truth, from where improvements can be made with confidence.
Proven experience
Working across large-scale projects from concept to completion, helping deliver, every step of the way, through design and contractor management.
Multiple pricing options
Offering a combination of contract, day-rate, monthly retainer, or project-rate options ensures you pay only for what you need, without having to hire a full-timer.
UX / UI & Web Design
Your website might look the part. If visitors aren't turning into enquiries, there's an issue with the experience. A beautiful site that doesn't convert is just an expensive brochure.
After 20 years designing digital products, I specialise in finding exactly where things break down and fixing them. Not through guesswork or gut feel, but through a structured process of testing real user behaviour, measuring what's actually happening, and making targeted improvements that move the numbers.
The result is a website that doesn't just represent your business. It works for it. Once your website ecosystem is fine-tuned, the traffic and digital marketing results improve significantly.
RESEARCH
We conduct user research to assess the current user experience.
MEASURE
We define a current benchmark to measure our improvements.
WIREFRAME
We improve areas that have demonstrated churn and challenge.
BUILD
We improve the ecosystem and return to testing the traffic results go again.
Product Design & App Development
Building a digital product is the easy part. Building one that people actually want to use is where most businesses get stuck. If your app or product isn't gaining traction, the problem usually isn't the technology. It's the experience wrapped around it.
I work with businesses to design digital products that are intuitive, purposeful, and built around the people using them. From early-stage concept through to a polished, tested product, every decision is made with your user and your business goals in mind.
AUDIT
Map every touchpoint in your product to identify friction, drop-off, and missed opportunity.
DESIGN
Build interfaces that feel effortless to use and move people toward the actions that matter.
VALIDATE
Test with real users early and often, so nothing gets built that doesn't need to exist.
LAUNCH
Ship a product that's ready to perform, then keep improving it based on how people actually use it.
Project Marketing for Property Developers
Property buyers don't make decisions quickly. They research, compare, revisit, and deliberate. If your project isn't showing up consistently across every touchpoint, you're losing qualified buyers to projects that are.
I help property developers create fully integrated marketing ecosystems that span every channel and format. From hoarding and traditional advertising through to brochures, booklets, floorplans, lead generation websites and digital marketing, every element is designed to work together, build confidence, and move buyers through the decision-making process with purpose and intent.
POSITION
Define a clear project identity that resonates with your target buyer and stands apart from the competition.
PRESENT
Design a cohesive suite of materials across print and digital, that presents the project at its best.
NURTURE
Guide buyers through every stage of consideration with touchpoints that build trust across all channels.
CONVERT
Turn interest into enquiries with lead generation websites and marketing that are optimised for sales.
Project Management
Great design only delivers results when it's executed well. Missed deadlines, misaligned suppliers, and poor communication between teams can unravel even the best creative work before it reaches the market.
I work alongside businesses to manage the moving parts that most designers leave to someone else. From briefing and managing suppliers through to keeping projects on track and on budget, I bring the same rigour to production as I do to design.
BRIEF
Define the scope, timeline, and deliverables clearly so every supplier and stakeholder starts from the same page.
MANAGE
Coordinate developers, printers, photographers and other suppliers so nothing falls through the cracks.
REVIEW
Quality check every deliverable against the brief before it goes out, protecting the integrity of the work.
DELIVER
Keep every supplier on target, the project on time, and on budget, and every detail accounted for.
Your journey starts here
Here is why you need Simon Guthrie for your next project.
INTERDISCIPLINARY
Deep expertise in design, with broad skills spanning strategy, UX, photography and comms.
GETS IT DONE
Complete creative solutions from the first idea through design, strategy, UX, and production.
STRATEGIC THINKER
Crafting visuals that work cohesively across every touchpoint your brand appears.
MARKETING ROI
Ensuring key design decisions support marketing goals and drive real results and ROI.