Why choose Simon Guthrie?
Marketing cohesion
Simon Guthrie's 15+ years design experience ensures consistency across channels and touchpoints to ensure brand integrity and marketing cohesion.
User-first approach
Every design decision considers the user's intent, the user flow, and the iterative benefits of observing user behaviour as the essential truth, from where improvements can be made with confidence.
Proven experience
Working across large-scale projects from concept to completion, helping deliver, every step of the way, through design and contractor management.
Multiple pricing options
Offering a combination of contract, day-rate, monthly retainer, or project-rate options ensures you pay only for what you need, without having to hire a full-timer.
A.I has a problem; people are using it to replace thinking...
With the widespread adoption of AI through wider markets, one thing has not changed. We are still marketing to humans, engaging with them, and selling our products and services. Although AI content is relatively easy to produce, it's still a challenge to create something that generates enquiry within a rising tide of AI content that is fast to make, but ultimately does not grow a business, as it often misses the mark.
Get on track with A.I.
RESOLVE
Resolve all touchpoints that overuse A.I or could benefit from it.
HUMANISE
Humanise the marketing across all channels so it speaks to the target.
CONNECT
Connect the users with a value proposition and unique offer?
OPTIMISE
Observe user behaviour metrics and test & improve the ecosystem.
Stop paying for cheap clicks; focus on design for conversion...
Website statistics and metrics can fall into two categories: superfluous and tangible. How many times have you heard a digital marketing agency focus on clicks and impressions when conversion is low? How many design agencies have focused on the beautiful aesthetics of their designs when time on site and average pages per visitor are far more important? With digital ecosystems, it is very easy to get caught up in the wrong data.
With my end-to-end design experience, I can help you design a website ecosystem from the start that focuses on the metrics that matter. If you need help navigating digital marketing agency reports, BS and jargon, I can manage that as well.
Get your website ecosystem on track
TEST
Using screen recording we test the current user experience.
MEASURE
We define a current benchmark to measure our improvements.
ITERATE
We improve areas that have demonstrated churn and challenge.
IMPROVE
We improve the ecosystem and return to testing the traffic results go again.
Your journey starts here
Here are some more reasons to have Simon Guthrie as your number one choice for design and marketing for your next project.
T-SHAPED DESIGNER
Deep expertise in design, with broad skills spanning strategy, UX, and visual communication.
END-TO-END DELIVERY
Complete creative solutions from the first idea through design, strategy, UX, and production.
ACROSS DIGITAL & PRINT
Crafting visuals that work cohesively across every touchpoint your brand appears.
MARKETING PRACTICALITY
Ensuring key design decisions support marketing goals and drive real results and ROI.