Hi I’m Simon, a UX/UI & Visual Designer based in Sydney

With well over ten years experience in Design and Communications, I stand at the intersection of User Experience Design and Brand Strategy.

 

 

Hi I’m Simon, a User Experience Designer based in Sydney

With well over ten years experience in Design and Communications, I stand at the intersection of User Experience Design and Brand Strategy.

Focusing on UX is great for business

If your after a website or app with super clear messaging, and designed for the users experience, then read on. I focus on implementing strategies and techniques that give my clients a commercial advantage.

Core Services

UX Research

UI Design

Copywriting

Photography

Web design

UX Design

Brand Strategy

Visual Design

Marketing Strategy

Wordpress hosting

UX Research

UI Design

Copywriting

Photography

Web design

UX Design

Brand Strategy

Visual Design

Marketing Strategy

Wordpress hosting

Why listen to me?

Over the years I have studied UX design at Springboard, Visual communications at UTS,Β  Advertising Copywriting at Award School and Commercial Photography mentored at the AIPP. This gives me a wealth of strategies and hands-on techniques with which I can use with my clients to deliver a superior standard of work. When you work with me, you get more than just a UX designer.

Tips for your business

Simple Websites & Apps are better for your customers

Many users get overwhelmed by overly complex websites and apps with confusing information architecture and massive menus.

Through UX design techniques we will make things simple for your product or site users. Simple solutions reduce the cognitive load within your users and this impacts engagement, sales and conversion.

What you want is what they call ‘invisible design’, which is where your customers flow through your content uninterrupted by the design itself.

Vector graphic of a start up rocket ship
Vector Art of man and woman talking strategy

Utilise User Research to guide your business decisions

Without user research, many key business decisions in design and marketing come down to stakeholder opinions.Β  These opinions can be very expensive downstream, especially if they are inaccurate.

The savings in development costs and the ability to create something of value for your customers comes down to utilising the benefits of conducting user research at the beginning of the project.

 

Effective Branding is about simplifying and clarifying yourΒ  content

The challenges to effective Branding often occurs because the content is not unique or strategic. Often the messaging is unclear and the brand has no clear differentiation by using generic stock images and similar copywriting. This then flows on to the digital marketing where expensive mistakes often occur with little wonder of what just happened.

To diagnose if this is true for your business checkΒ  your digital marketing to see if the monthly impressions are high and the click through rate and time on site is low.

I’ll help you improve your digital marketing ROI by connecting UX design to your Brand.

Vector Art of man on loudspeaker sending a message

How to improve website conversion

Check out the webinar below for tips on how to improve your website and business.

About Simon Guthrie

Simon stands at the intersection of Experience Design and Brand Strategy.

He helps Start-Ups, Product Owners and Growing Businesses develop better websites, apps, digital products, and customer experiences.

Simon is based in Sydney and lives with with his partner and son on the Northern Beaches. He loves surfing in the ocean and most things technology. He is always interested in new projects and opportunities to work with the right team.

What Simon Does

User Experience Design

πŸ‘‰ Prototyping

πŸ‘‰ Wire frames

πŸ‘‰ Task flows & IA

πŸ‘‰ User Stories

Product Design

πŸ‘‰ Concept design

πŸ‘‰ Rapid iteration

πŸ‘‰ MVP creation

πŸ‘‰ Prototyping

 

User Experience Research

πŸ‘‰ Usability test

πŸ‘‰ Competitor analysis

πŸ‘‰ Conducting interviews

πŸ‘‰ Facilitated Workshops

Content Creation

πŸ‘‰ Brand messaging

πŸ‘‰ UX copywriting

πŸ‘‰ Studio Photography

πŸ‘‰ Video production

 

Digital Strategy

πŸ‘‰ Digital roadmap

πŸ‘‰ Touch-point review

πŸ‘‰ Research

Visual Design

πŸ‘‰ Marketing

πŸ‘‰ Logo design

πŸ‘‰ Style guides

πŸ‘‰ User Interface design

πŸ‘‰ Web Design

Got a project? let's start a conversation